Posted on: April 1, 2020 Posted by: admin Comments: 0

Marketing during the #SALockdown

Getting the attention of consumers during normal times was already a challenge, and now with the #SALockDown, there is obvious additional pressure on small business owners and entrepreneurs at a time where they are not able to supply their products and services. This poses a huge threat on the livelihoods of SMME’s and creates severe insecurities on how these businesses will recover once the corona virus era has passed. It…

Posted on: January 21, 2020 Posted by: admin Comments: 0

Customers – How to get them and how to keep them

There have never been so many options that customers can choose from in all history. As a result, it has become increasingly challenging to gain customers and obtain their loyalty to secure repeat purchases. This has called an end to the era of product and service focus, customers are now drawn in by solutions. The more in tune business is to resolving its’ customer’s pain points, the more likely they…

Posted on: January 21, 2020 Posted by: admin Comments: 0

Are influencers just a gimmick or the real deal?

Influencer: one who exerts influence: a person who inspires or guides the actions of others. specifically: a person who is able to generate interest in something (such as a consumer product) by posting about it on social media. There has been a steep increase in the use and interest on influencers in the past few years. In the very recent past, celebrities have and still are used as brand ambassadors…