Posted on: January 21, 2020 Posted by: admin Comments: 0

Ways to tell if your marketing campaign is successful

Marketing is the support function that ensures that your product or service reaches your consumers in a manner that achieves business objectives and reaches sales targets. This has to be done in a specific, measurable, attainable, realistic and timely manner. It is a common trap for businesses to set goals that are too high to achieve without looking at all that factors that affect the effectiveness of a campaign. The…

Posted on: January 21, 2020 Posted by: admin Comments: 0

How to effectively use social media to market your business.

Social Media use in South Africa has been growing in leaps and bounds. Facebook heads up the growth with a 14% growth since 2016. A staggering 29% Mzansi uses Facebook- mainly on mobile devices. 8 Million South African’s use Twitter, 3.8 Million on Instagram and 6.1 Million use LinkedIn. These statistics point to the opportunities that Social Media presents in Marketing SMME’s. It has proven to be one of the…

Posted on: January 21, 2020 Posted by: admin Comments: 0

How to attract loyal customers even when your business is new

All business owners start their businesses to fulfill a need. That need product or service needs to service enough customers for the business to be sustainable. The challenge comes in positioning the deliverable in a way that appeals to the target audience and retains them in order to have repeat purchase and to up-sell the current client base. For this- securing loyalty is a key component. Here are some ways…