Posted on: January 21, 2020 Posted by: admin Comments: 0

Are influencers just a gimmick or the real deal?

Influencer: one who exerts influence: a person who inspires or guides the actions of others. specifically: a person who is able to generate interest in something (such as a consumer product) by posting about it on social media. There has been a steep increase in the use and interest on influencers in the past few years. In the very recent past, celebrities have and still are used as brand ambassadors…

Posted on: January 21, 2020 Posted by: admin Comments: 0

Brand Reputation as a source of value.

We can often choose how we present our products, services as well as our businesses in general. Can the same be said about how others view them? Brand reputation is how your audience views your brand. The conclusion is influenced by how the business is presented, but the final impression lies with the audience. Brand reputation is positive when the audience trusts the brand and is proud to be affiliated…

Posted on: January 21, 2020 Posted by: admin Comments: 0

Ways to tell if your marketing campaign is successful

Marketing is the support function that ensures that your product or service reaches your consumers in a manner that achieves business objectives and reaches sales targets. This has to be done in a specific, measurable, attainable, realistic and timely manner. It is a common trap for businesses to set goals that are too high to achieve without looking at all that factors that affect the effectiveness of a campaign. The…