Posted on: January 20, 2020 Posted by: admin Comments: 0

What is Youth Marketing?

The simple answer to the question posed is that Youth Marketing is any marketing efforts directed at young people. End of article…Okay, not yet. The youth can be divided into different segments including pre-teens (also known as “Tweens”), teenagers, college students, and young adults until the age of 23. All of these groups may have different marketing strategies based on the products and services that serve their needs. Although young…

Posted on: May 25, 2019 Posted by: admin Comments: 0

Africa Day: Marketing for Africa

It may seem odd to celebrate “Africa Day” as Africans. The expectation is that we live in Africa every day anyway. Well… Until you look around and see the many influences that are not African because of the journey South Africa has gone through to get to this time. The Western influence in the way we dress, dine, communicate and keep ourselves entertained has created a very big need for…