Posted on: January 21, 2020 Posted by: admin Comments: 0

5 Reasons Your Business always needs marketing

“An average product with great marketing will outperform an excellent product with no marketing” Evan Carmichael. Marketing is the cornerstone of any successful business simply because people cannot buy products and services that they don’t know about and have no access to. The Oxford dictionary defines marketing as “The action or business of promoting and selling products or services, including market research and advertising.” Market Research includes the major decision…

Posted on: January 21, 2020 Posted by: admin Comments: 0

Should you be investing in Marketing your brand?

With many Start-Ups and SMME’s, when times get rough the first thing that is cut is the Marketing budget. The reason for this is mostly that marketing activities do not always show immediate results and are then assumed to not be adding to the businesses bottom line. That may be one of the biggest mistakes that Start-Ups and SMME’s make, for many reasons including that as a new brand, consistency…

Posted on: January 20, 2020 Posted by: admin Comments: 0

What is Youth Marketing?

The simple answer to the question posed is that Youth Marketing is any marketing efforts directed at young people. End of article…Okay, not yet. The youth can be divided into different segments including pre-teens (also known as “Tweens”), teenagers, college students, and young adults until the age of 23. All of these groups may have different marketing strategies based on the products and services that serve their needs. Although young…