Category: Lectures & Tutorials

Posted on: January 21, 2020 Posted by: admin Comments: 0

Customers – How to get them and how to keep them

There have never been so many options that customers can choose from in all history. As a result, it has become increasingly challenging to gain customers and obtain their loyalty to secure repeat purchases. This has called an end to the era of product and service focus, customers are now drawn in by solutions. The more in tune business is to resolving its’ customer’s pain points, the more likely they…

Posted on: January 21, 2020 Posted by: admin Comments: 0

Are influencers just a gimmick or the real deal?

Influencer: one who exerts influence: a person who inspires or guides the actions of others. specifically: a person who is able to generate interest in something (such as a consumer product) by posting about it on social media. There has been a steep increase in the use and interest on influencers in the past few years. In the very recent past, celebrities have and still are used as brand ambassadors…

Posted on: January 21, 2020 Posted by: admin Comments: 0

Brand Reputation as a source of value.

We can often choose how we present our products, services as well as our businesses in general. Can the same be said about how others view them? Brand reputation is how your audience views your brand. The conclusion is influenced by how the business is presented, but the final impression lies with the audience. Brand reputation is positive when the audience trusts the brand and is proud to be affiliated…