Posted on: June 24, 2020 Posted by: admin Comments: 0


As we are celebrating Youth Month the focus falls on the younger women in the workplace.  Whilst we need stability in our business and therefore usually depend on the more senior women, we should not forget that the younger groups bring specific qualities that can have a huge impact in the business. 

But let me first explain the generations. Baby Boomers (born from 1946 -1964) are driven, they treasure stability and they want to retire financially secure. They are also willing to work longer hours. Generation X (born from 1965 -1976) work smart and effectively, they are self-reliant and want structure, always aim to complete entire projects and like having a fun and positive workplace. Generation Y (born from 1977 – 1995) or so called Millennials, are not afraid of risks, have ambition, ask ‘what’s next’”, are achievement orientated, collaborate with ease and love diversity (the more people, the better).Generation Z,  the post-millennials, (born 1996 – 2012) wants to balance personal life and work, ask ‘what can you learn’, they are flexible, they do not just multitask but work with a clear objective and they are keen on taking risks.

According to some sources the millennial and post-millennial spend an average of 14 hours a day on screen time.  This includes the TV, phone or computer and therefore it is far easier to communicate with them through online channels. The internet is a huge time-saver for them, and you need to have your information available on these channels as they seek their information and inspiration online!

The main difference between the generations lies in their outlook on life and work, opinions, beliefs, skills, attitudes, and behaviors among the older generations and the younger generations. Open communication is required to bridge this gap, but it is not always easy to achieve. A group with similar values and attitudes has smoother communication and other dynamics where multiple generations in a group present challenges in the workplace. 

According to an article I recently read ( there are two perspectives to manage in the workplace. Firstly the employee-to-employee perspective is critical as it helps to understand how generations interact with each other.  This will help prevent miscommunication and misunderstanding. The way a generation deals with confrontation, the mode of communication preferred and gestures used in communication can also cause friction in the office.

Another sensitive area is the manager-to-employee perspective.  In the article they give clear guidelines of the characteristics and way of work of the different groups and it will be good for you to read up on this to ensure that there is harmony in the office. The manager needs to understand how each generation communicates but also how they view authority, work-life balance and relationships between the manager and employee.  As an employer you need to pro-actively address the potential issues.  Leaving matters to develop naturally or hoping it will resolve by itself may cause the working conditions to deteriorate and the morale and productivity of all generations to decrease.  This will ultimately reflect on the performance of your business as well.

The following five ways may help you to bridge the generation gap in the workplace:

  1. Keep communication open.  We get to know people through communication, asking and answering questions.  Remember to communicate through various channels to ensure that you reach all your team members.
  2. Encourage the senior team members to mentor the younger team members.  This will also help build a relationship of trust between them and will facilitate an exchange of ideas, to the benefit of both. The younger generation is also used to constant stimulation and needs information to keep developing.
  3. Give value to the seniors so that they feel they can still contribute to the business. Trust what each generation brings to the workplace.
  4. Set clear expectations for all team members.  This will help millennials understand that they are making a difference and will give the other generations the structure they need to function.
  5. Focus on similarities and not differences.  All generations want effective leadership (a leader they respect and trust), they want appreciation and recognition in their work (albeit in different forms), work life balance must be important to the company they work for and all generations have financial priorities (buying a house, paying of debt etc.).

The generations do things differently and they do think differently but if you can get all their energy and talents actively promoting and working in your business it will be the making of an awesome team!


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